Jo Willoughby
Brisbane
Jo Willoughby is a highly commercial Company Director, Board Chair, and C-suite executive with over 20 years of leadership experience across finance, logistics, industrials, infrastructure services, technology, professional services and retail.
She is widely respected for her expertise in governance, business transformation, and growth strategy, with a strong focus on sustainable business growth and long-term value creation.
Jo’s strengths span strategic planning, operational execution, and the leadership of complex business and digital transformations. She has a proven ability to manage risk, build organisational resilience, and enhance corporate reputation through ESG-aligned practices. Her leadership style is commercially astute, purpose-driven, and centred on aligning strategy, execution, and stakeholder outcomes.
She currently serves as a Non-Executive Director and Chair of the People & Remuneration Committee at AVADA Group (ASX: AVD), and has held directorships with Insignia, Collins SBA, Winson Group, and Ceres Tag. Her executive career includes leading enterprise-wide transformation at Australia Post and Infocus Securities, where she delivered innovation, led complex change, and enhanced customer experience to enable commercial growth.
Jo is a Graduate of the Australian Institute of Company Directors and holds a Master of Laws in Enterprise Governance. She brings a future-focused perspective and a strong commitment to delivering long-term value through innovation, performance, and sound governance.